1. Fight Poverty, Hunger and Disease!
Rewards the most effective content and applications addressing issues of extreme poverty and hunger, offering solutions for those whose income is less than $ 1 a day, supporting the reduction of diseases and fighting the spread of HIV/AIDS and malaria.
2. Education for All!
Gives credit to the most innovative content, platforms and solutions to give boys and girls everywhere in the world a full course of primary schooling, to advance training for personal development and jobs, and to achieve a high level of understanding and knowledge of the global information society and its promises, challenges and opportunities.
3. Power 2 Women!
Demonstrates the most inspiring content and communities which promote gender equality and empower women, eliminate gender disparity in education and at work places, facilitate access of women to all levels of political decision making and strengthen women’s contribution to the peaceful resolution of conflicts.
4. Create your Culture!
Celebrates the most engaging online platforms and applications expressing young people’s aspirations, ideas and values, sharing their news, enabling their participation in decision-making processes, strengthening social justice, promoting the knowledge of many languages and cultures, supporting multilingualism, creating contemporary forms of culture and preserving indigenous knowledge and traditions.
5. Go Green!
Showcases the ground-breaking applications and content addressing the natural environment, promoting environmental sustainability, integrating the principles of environmentally sustainable development into policy programmes, reversing the loss of environmental resources and biodiversity, reducing the proportion of people without sustainable access to safe drinking water and improving the lives of slum dwellers.
6. Pursue Truth!
Focuses on journalism using Internet and Mobiles to cover the MDGs and to report on issues related to them, to their realization or failure to be realized; addresses content excellence in terms of a fair, accurate, contextual pursuit of truth and the success in publishing the content using digital, interactive media platforms; invites young journalists and citizens to share their news and become active participants in the public interest of their community and country.