The Yes AYV Creative youth media project was launched in 2011 with the support of UNHABITAT and Adobe Youth Voices. Over one hundred under-served youth were trained in digital media creation. Yes AYV has been a significant success, polishing young people’s skills in teamwork, self-expression, interactive dialogue and digital journalism so that they can report on issues relevant to their lives. By learning to create and publish digital media on interactive social platforms, once deprived youth have turned into active participants addressing the public interest of their community, country, and the world.
The effective use of media tools, social networks, and mobiles inspired these youth to conduct inquiries on MDG related issues using digital journalism. Their media creations won four global awards in 2013, helping to secure the resources to form a digital media social enterprise with the purpose of training youth in digital journalism for reporting on social issues. Yes AYV is an example of using ICT, interactive networks, mobiles and digital media for a positive social change.
“Our goal is enabling youth participation in development for social change. Promoting Gender Equality, Youth Health, Child Rights, Universal Education, Environmental Sustainability, Youth Economy and Global Partnerships for development are our objectives. We believe that Youth skilled in interactive platforms and mobiles are a key stakeholder in development. They can take higher responsibilities in society with social awareness and media literacy.” (Poornima Meegammana)
Project Lead: Ms. Poornima Meegammana
Location: Sri Lanka
Weblink: YES AYV Creative Youth Media Project
Coproducer: Mr. Mithun Kumarasinghe, Mr. Wajira Madusanka, Mr. Lahiru Wanigasekara, Mr. Kavinda Promod, Mr. Romesh Dhanajana, Mr. Prabhashana Meegammana, Mr. Uvindu Abeyrathna, Mrs. Tharika Hansani, Mrs. Sandya Madushani and Mr. Aadeeptha Samarakoon
Project Year: Winning Projects 2013
Category: Non-profit Startup
Project Category: Pursue Truth!
Ranking: Winner