The idea to hold a children’s film festival was conceived by Shoaib Iqbal in 2007, in order to promote arts education and learning through the arts in Pakistan. The festival have the following objectives; 1: To screen the best of local and international films for Pakistani children and young people 2: To promote children and as film makers to aware them about the society they are living in and the issues around them 3: To nurture and inspire local film makers to produce films to children in Pakistan. The festival was started but a real functioning website and IT tools did not existed in the initial two years of the project. The need to have a dynamic website was realized upon the expansion of the project. The festival website now invites film submissions on a range of issues for children from across the globe and manages an online volunteer registration system, and one of its kinds being used by any other non-profit organization in Pakistan for social development purposes.
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